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If you like hyperbole, you'll love Columbia Sportswear's latest social media campaign. It is the "best contest ever" to land the "best job on the planet," and "the most epic ski experience this side of anywhere." What could possibly be this good?

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Liberated Baking Gluten Free

Christopher Royce and Tonda Burgin are building Liberated Baking into a gluten-free destination in Gresham

Tonda Burgin grew up in the shadow of Mount Hood. One of her favorite things to do in high school was to grab her skis and jump on the bus with her friends and head up to the mountain for the day. Now she’d like to to catch the attention of the thousands of drivers who zip by on their way to enjoying the mountain with an offering of gluten-free snacks that don’t taste like, well, gluten-free snacks.

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Dexter Hill says he will match Internet prices at Hillcrest Ski & Sports in Gresham.

Editor's Note: This story was updated on October 15, to reflect the closing of the Ski Chalet in Beaverton and Bob's Ski and Snowboard Shop in East Portland.

Dexter Hill grew up working on Mount Hood, back when lift tickets were $3.50 and Meadows did not yet exist. He opened a ski shop in 1976, and he's been rolling with the changes since.

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